What is your method of creating a product vision?

Do you prepare a presentation with your sales marketing solutions architect, including an elevator pitch, a product data sheet, a vision box, user materials, a press release, etc.?


Are you referring to a B2B or B2C product? Are you referring to a Product Roadmap by Vision as well?


@Nathanendicott, actually for both. Nothing special, really. Could be either B2C or B2B.

Do further types of roadmaps exist? I only have experience producing quarterly reports that cover sales and marketing.


A product vision is a statement that outlines the purpose, goals, and direction of a product. It should inspire and guide the team in their decision-making process and help align everyone’s efforts towards a common goal.

Here are some steps that can help you create a product vision:

  1. Understand your market and target audience: Before you create a product vision, you need to understand your market and target audience. You need to know what problems they are facing, what their needs are, and what they are looking for in a product.
  2. Define the purpose of your product: What problem does your product solve? What is its purpose? Defining the purpose of your product will help you create a clear and concise product vision.
  3. Identify your unique value proposition: What makes your product unique? What sets it apart from the competition? Identifying your unique value proposition will help you create a product vision that highlights the benefits and advantages of your product.
  4. Set goals and objectives: What are your goals and objectives for your product? What do you want to achieve? Your product vision should align with your goals and objectives.
  5. Communicate your vision: Once you have created your product vision, you need to communicate it to your team and stakeholders. It should be clear, concise, and inspiring. You want everyone to be on board and working towards the same goal.

Remember that creating a product vision is an iterative process. It may take several revisions to get it right. Keep refining your vision until it accurately reflects the purpose, goals, and direction of your product.


This article was really helpful. It breaks down crafting product vision in 7 categories:

  1. Discovery
  2. Business model canvas
  3. Vision and Mission Statement
  4. User Personas
  5. User Journey Maps
  6. Product Vision Board
  7. Product Strategy Template

The PRFAQ process is really great for building and getting buy-in on product vision.


I find having the team create the vision and strategy is best for a few reasons.

  1. Anyone can have a good idea, but having a group makes it easy to elevate it to a great idea.
  2. More importantly, when everyone has a stake in the vision/strategy they are far more likely to be bought in and committed

Devs are great, if they are strong devs that don’t get bogged down in details. Some of the best ideas will come from them, but you also run the risk of going down a “how would I build this and address all the problems that arise”


I completely agree with you! Involving the team in creating the vision and strategy can have many benefits. As you mentioned, it can help to elevate ideas to something great by combining the different perspectives and expertise of team members. Additionally, involving the team can also help to increase buy-in and commitment, as they are more likely to be invested in something they have had a hand in creating.

This approach can also help to promote a sense of ownership among team members, which can lead to increased motivation and accountability. When team members feel that they have a personal stake in the success of the vision and strategy, they are more likely to take ownership of their roles and responsibilities and work collaboratively to achieve shared goals.

Thus, involving the team in creating the vision and strategy can be a powerful way to harness the collective creativity, expertise, and commitment of your team. It can help to create a shared sense of purpose and direction, and ultimately drive success and growth for your organization.


I like these points! Do you also call all the devs or just sales marketing and solution architect or customer?

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Is this an existing product or an idea you are developing. If new, I am a big fan of the product canvas as a framework. Get in a group with your team, stakeholders, etc and work through it… and then test and revise it.

If it is an existing product, the you can still use the framework but would take a first pass on your own filling out the “current state” of what it was built for and who it serves, etc. Then ask the founders/ senior leaders where they want it to go, is it effective in the current space or not, etc. then take all that to the group to vet current state, the problems with the current state, and collectively work on the new canvas to create the vision and strategy

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Hey, thanks for this @KaranTrivedi!

Do you mind going into more details for if it’s a new product ?

And what do you mean by test and revise the vision?

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Was looking for I don’t remember the title of the book that does this pretty well, but at a high level.

You make a number of assumptions when you design the canvas. ideal client, key markets, major problems, etc. They’ll be in error.

Make some brief proof of concepts based on the canvas and show them to your target audience. Based on their feedback, modify the POCs, the canvas, and the underlying assumptions. then repeat the process.

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