for any data folks out there, I know it’s a bit of day dreaming but what are the opportunities or what would you do to bring your company to the next level if you have unlimited time and resources? (assuming a world with no BAU, ad hocs)
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From like a specific data perspective? Also what stage of co?
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Yeah, data perspective would be great. The company is late stage, looking to grow more active users and revenue.
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You can think of creating a AAERR funnel and come up with different strategies for each part. Two ideas from tech stack, I can think of are to use
a)Cloud ML to start finding the ways to first identify user behavior that leads to them becoming active and then
b) Getting a notification system to bring them back
From the business standpoint, first question should be - What is the end goal with active users and revenue? Is it to grow market share/achieve profitability/capture competitors user base etc
If you just want to grow market share/users - You can use marketing spend to attract users. However, try to calculate LTV and CAC to ensure you are getting “profitable growth”
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Thanks a lot @Karan! Super helpful advice…
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Happy to help… Anytime!
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