Unification of consumer conversation

How do you unify all the customer conversations for product discovery? Are you using any tool for this? How do you derive insights from these insights?

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This depends on the company and product we’re working on. Sometimes we have a lot of signals and at other times not as much. There is no one standard tool I specifically use. For me, it is more of an exercise to distill the common customer pain points and extract insights looking at both quantitative and qualitative signals. Then aligning those insights with business objectives and what we can reasonably address.