I have heard that lot of startups leave money on the table by offering a low price or even charging nothing.
We’re currently exploring the pricing model for our business, but I haven’t been able to find any great pieces on how other companies arrived at their pricing models.
What are the best reads on understanding pricing? Help appreciated.
Read most of the stuff ProfitWell writes. It is by far the best content I have found on pricing. They have a lot of stuff it is easy to get overwhelmed. They have a great pricing 101 eBook - I’d start there!