Product Launch: Timeframe and Process

How long did it take from your first day on the team until the product’s version one launch?

Please describe your industry in context.


Depending on how difficult the problem is that you are trying to solve and how thoroughly your MVP has been scoped, confirmed, and revised.

I should also mention that the MVP might be time-boxed by ROI and investment. Expect quicker paths to MVP if it’s a workflow solution rather than a really technical feat; this could take 1-3 months. The key to quickly gathering market feedback is iterative prototyping and working product delivery (agile).


Cool @CarolynMiles. Thanks. Can you please share which industry you belong to and how long did it take you to launch the v1 of your product?


You need to “launch,” but why?

I’ve observed this mentality in startups in the middle to late stages where they want to launch. Are we building products for the PR effect?

I’ve seen products that ought to take two weeks to deliver the value proposition to consumers, but the developers arrange a significant event so they can work with marketing to organize a significant “launch” day.

I personally think that releases like this don’t help the product at all; I’m a huge proponent of shipping early and frequently, but perhaps I’m not seeing the big picture here?


The time it takes to launch a product varies greatly depending on various factors such as the complexity of the product, the size of the team, the resources available, and the development methodology used. It could range anywhere from a few months to several years.


Thank you @NaomiNwosu. Can you please elaborate on this?


Sure. The time it takes to launch a product can vary significantly depending on various factors. Some of the key factors include:

Product Complexity: The more complex the product, the longer it will take to develop and launch. This is because more time and resources are required to design, develop, test, and refine a complex product.

Team Size: A larger team can usually develop a product faster than a smaller team, but this also depends on the efficiency and effectiveness of the team.

Resources: Access to resources such as funding, technology, and manpower can impact the speed at which a product can be developed and launched.

Development Methodology: Different development methodologies, such as Agile, Waterfall, or Lean Startup, have different approaches to product development and can impact the timeline for launching a product.

Hence, without specific details about the product, team, and resources, it is impossible to determine a definitive timeline for launching a product.


In June 2020, I joined a large medtech company’s covid response team. In August 2020, we have a new platform for conducting authentic medical research. Scale around January. They thought this to be incredibly fast.


I would love to hear more about what this entails.

What would a use case here look like?


We created a platform for pop-up covid testing that could connect study participants to institutions, allowing users to select whether or not to disclose an authenticated covid-negative result. used by universities, business campuses, and airlines.

At scale, everything happens in the background as you arrive for your weekly swab. Your door badge will be disabled until you remedy a missed swab. Given the numerous execution pitfalls, it was a smart concept. COPPA, FERPA, HIPAA, and GDPR, in addition to different internal issues.

We worked incredibly, incredibly hard to improve things for people. delivered 1B+ exams. partial achievement


Launched an MVP alpha version in a month and got an awesome response (70% of users preferred the new bare bones product over the old one), went GA in about 6 months. We launched at 70% preference and slowly crawled to 95%+ preference but it was tale of diminishing returns.


That’s great to hear @AnaRodriguez! Launching an MVP alpha version in a month and getting positive feedback from 70% of users is a strong indicator that the product is on the right track. By taking the time to refine the product over the next six months and eventually launching a GA version with 95%+ preference shows that the team put in the effort to listen to customer feedback and make improvements to the product. A tale of diminishing returns means that the returns from further improvements to the product will become smaller and smaller, which is a common experience in product development.

1 Like

The time it takes to develop a product can vary greatly depending on various factors such as the complexity of the product, the features and functionality required, the size of the development team, and the resources available. Typically, it can take anywhere from a few months to a year or more to develop a product. However, it’s important to note that the development timeline can be influenced by many variables and it’s best to focus on delivering a high-quality product rather than simply meeting a specific time frame.
I mean there are many factors that can impact the amount of time it takes to develop a SaaS product. For example, the complexity of the product, the number of features and functionalities required, the level of testing and quality assurance needed, the skills and experience of the development team, and the availability of resources such as time, budget, and technology can all affect the development timeline. Other factors such as unforeseen challenges or changes in project requirements can also impact the timeline. Therefore, it’s important to consider all these variables when estimating the time it will take to develop a SaaS product.

This topic was automatically closed 180 days after the last reply. New replies are no longer allowed.