Managing relationship with martech vendors

Becoming a product manager
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Who at your (B2C product) company manages relationships with your martech vendors (like Appsflyer or Partnering). Marketing? Product? Engineering?

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Marketing is POC to manage the relationship and serve as first line of defense for us. For most meetings, we have product and engineering there to be most efficient.

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Marketing will manage the relationship with the Account Manager, but product will be involved, and the level of involvement depends on how integrated it is with the product.

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If you ask me, my answer would be Marketing :slightly_smiling_face: :+1:

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Thanks, all. Marketing was my belief as well but wanted to make sure I wasn’t just being lazy :slightly_smiling_face:

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