Infrastructure and tools for product iteration

Hello Community,

We are getting into some product-marketing work (landing pages, content pages, etc) and I am wondering how do you have the infrastructure of this set up?

How do you let your marketing team iterate over landing pages/Home page without having to iterate over your codebase?

Do you use Unbounce/Webflow/instapage for the page creation and Optimize/Optimizely/other solution for the A/B testing? Or do you use totally different solutions?

Would love to hear any guidance on the matter.

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