How to workout keywords for SEO for an early stage startup?

marioromero · March 28, 2022, 2:05pm

For SEO - for an early stage startup is it better to target:

Higher volume but harder to rank keywords
Low volume but easy to rank for?

ahmadbashir · March 28, 2022, 2:11pm

I think lower volume but easier to rank for keywords would be better for a startup. Am eager to hear what others have to say.

cathryncui · March 28, 2022, 2:13pm

Had a chat with couple of SEO Experts in past few weeks, the common saying was the second one.
That way you at-least start ranking to something and then eventually expand to specific keywords.
Makes sense to me.

donovanokang · March 28, 2022, 2:15pm

It really depends on the situation/industry/objectives etc., but I think the second one will help you get results faster and improve your DA so you are able to justify/obtain more resources to target the hard keywords.

feliperibeiro · March 28, 2022, 2:16pm

Low volume, but easy to rank for would be my initial stance.
Beware of search intent, you can’t forecast high intent keywords the same as low intent keywords.

ahmadbashir · March 28, 2022, 2:19pm

Hahaha… I was right though, everyone’s opinion does match mine. I mean low volume keywords are easier to rank on something niche rather popular queries.
It can help at least to see the results faster.

marioromero · March 28, 2022, 2:21pm

Thank you all for your comments and recommendations. Really appreciate.