How to promote a newly founded startup?

Hey community,

Does anyone have advice on promoting content for a newly founded start-up? We are launching a blog with the goal of attracting an organic readership as well as targeting specific SEO keywords. Given there’s a limited company email list or social following, curious if anyone has tips for getting traffic off the ground other than social spend and trying to sneak the blog posts into sub-Reddits, Facebook groups, etc.

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