Hello party planners! Regarding user statistics and product management, I have two inquiries.
Do you have an interface that handles user data analysis for you, or how much of it is your responsibility? It would be good to know your title and the size of your company.
Do you know of any analytical courses or resources for product management?
I’ve been a PM at a start-up for almost three years, thus I have these questions. We are only now in a situation where we both need and are able to invest in our user data analytics to inform feature development and decisions due to very limited resources. I have little experience with SQL and analysis, therefore I’d like to know
(i) how much it is required of a PM to have and use these skills, and
(ii) what tools are available to me to assist me build them.
To be clear, I believe these are useful skills to have, and I want to study them in any case. Additionally, I just want to be sure I’m making good use of my time as there may be other options (like hiring someone) for filling the gap in our user analytics study.
As a BI/Analytics tool, we now use Looker. Another team is in charge of pushing our user events (as well as other kinds of business data) into Looker, with the goal of providing “non-technical” stakeholders with a single source of information for all of their queries. I’d like to answer some rather complex questions, and this is the skillset gap I’m attempting to close.
A word on how we set up our user event database: We decided long ago to track all user events ourselves while we develop features instead of using a product event tracking vendor because of our healthcare situation. We choose which events are worthwhile recording as part of each feature release, and then the engineers collaborate with our analytics team to agree on name and definition. After that, the analytics team sends the data to Looker.
Your valuable inputs and insights are welcome.