As a growth manager for crypto exchange, I have the challenge to set all the growth metrics and goals for acquisition and retention. I’m overcomplicating a little because it is not that easy, volumes, MAU’s, and transactions made on the exchange are very correlated to the price/hype of Bitcoin, so its something I can’t have control and super volatile. I’m looking for similar cases like forex or other crypto exchanges to get inspired on which metrics to choose for retention in order to measure how well we are doing disaggregating the market effect.
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