Hi all. How do you like to think about email campaign list size and its impact on ending up in the Gmail “Promotions” tab? for example lets say you have a list size of 10,000, and you’ve already tested times of day, days of week, subject lines, etc. And 70% of your recipients are Gmail users. Would you send to all 10,000 in one swoop or drop smaller packages, lets say 20 packages of 500 recipients each? Really curious.
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With Mailchimp, I’ve tested both and realized there’s no real difference in the open rate so I stick to one fell swoop. Used Zoho campaigns for a bit and they limit the number you can send to at any time and deliverability is pretty bad; so my advice from experience is that you choose an email platform with great deliverability.
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IMO the best way out is to send emails that users will engage with often. You can try sending plain text (that typically gets higher open rates in my experiments).
But nothing beats emails that get your users to reply. So put as many nudges as you can to get them to reply.
Hope this helps.
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We’ve been running email campaign with HubSpot in a similar environment. We’ve found that using other terminology other than ‘View online’ and ‘Unsubscribe’ can really make a difference.
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@KaranTrivedi, that’s a great point too. Plus people have inbox filters set to remove every email with “Unsubscribe” from their inbox into archives or junk.
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Wow! Thank you so much. Grateful for your responses @Nathan, @Karan & @Michael.
I think using MailChimp would be a wise choice as it seems to be very popular, obviously with almost all the features needed for running a good campaign. Thanks @Nathanendicott for sharing your experience. Am glad that it does not make much difference in shooting out mails to large number of recipients. So I think I will stick to that too. And the tip that @Karan shared is useful as well. Will avoid those terms in my mails. Thank you once again to all.
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