Brilliant example. They have established themselves as the industry leaders in the most advanced technical outdoor equipment and have sparked rapid expansion in the outdoor industry.
It’s actually sort of embarrassing to engage in outdoor activities without energy bars, bug spray, and Gore-Tex.
I’m looking for this as well and hope to see a well-run prod-org in the future. It appears that what other people have said about articles is accurate, and not just in terms of products but also in terms of engineering and other fields. It was amusing to read articles about infrastructure written by engineers who were tasked with maintaining the platform of the previous firm I worked for, which was its most fragile and unstable area. Being able to observe who really writes articles was quite eye-opening. Now, I hardly ever have somebody in my trust:
The adage “Do as I say, not as I do” is undoubtedly still true, and there are lessons to be learned from it.